Basics on Digital Marketing

Digital Marketing is the marketing of products or services over  using internet. Also using social media, advertisement and through other digital medium. There are various types of advertisement ways like paid media, owned media and earned media. These all contributes digital marketing. For advertisement you can use Business strategy worksheet which will help you to identify the ROI and you have to set your specific smart goals. Smart goals make your task easy.

There are few websites which makes your task easy as digital marketer. For example- Adobe premier pro for video making. canva.com for designs. You can make many design through canva. Second one is postimage.com, which help you to create url. There are mail signatures too. Mail signatures show your professionalism. Your clients may attract on you as digital marketer, if you are smart enough. Thirdly, asana.com, that will track your team work and your daily tasks. Fourthly, logo-maker.com for logo making with Photoshop or illustrator. You can use Geofrencing, Facebook WiFi for sending promotional sms and tracking location.

Facebook marketing is one of the popular marketing way. There are some ways to create a ad in Facebook. Firstly you should know about Facebook algorithm which is affinity, weight and time decay. Affinity is engagement, weight is content type like image, video and texts, time decay is when you engage someone’s status, images, videos Facebook will show or highlight recent engagement posts.

Why we will use Facebook ads:                           

Increase Target

Cost Effective

Brand Awareness

Viral on event

Instant Sales

In Facebook business account you can create three business account from one Facebook account. Facebook business ad account you can create five Ad account from one Facebook business account.  

There are few short term keys which is very helpful for digital marketers. PPE, CTW, WC, CPC, CPM and CTR. PPE means- Page, Post, Engagement. CTW- Click to Website. Web Conversation, CPC- Cost Per Click, CPM- Cost Per thousand Impression, CTR- Click through rate: percentage of click to the number of impressions. Impressions means total number of views. Actions is related to your page that user performs after having clicked on an ad, Reach is number of unique user, Frequency is number of times a user has been an ad. 

Google plus is another exciting social media site. You can engage more people for your advertisement or any promotion. Google plus community is like Facebook group. It works for SEO’s too. There are some essential tools like my business, brand page. You can open your brand page or business page which can help to make your business or brand broader. Google analytics is a essential tool for google plus. You can read your data, see engagement through google analytics.

Twitter is a social media site where can tweet your texts, images or videos. Also you can relate your business or brand. Twitter work is via others where Google plus directly work for SEO. There are no extra page in twitter like google. You can track your followers also your friends followers too. You can track by using analytics, www.analytics.google.com. Another thing is crowd fire. Where you can detect your inactive followers. You can arrange or making schedule for future days. You can use keywords as hash tag when you put a status. Hash tag means a specific topic related something. It increases public engagement as well.

Link shortening tools like bitly.com, goo.gl.com. both website for link shortening. One big link make short and easy to click. There are a tools which identify or filter your follower and unfollower. Like corwdfire and statusbrew. You can 1000 follow in twitter each day. But not should be follow more then 500 in a day. In twitter 280 maximum characters you can write in once.

Email marketing is other way of marketing. You can do email marketing through EMP- Email Marketing Provider. Email marketing used for particular sales or promotional offers of your company or your own. Email marketing is direct marketing any particular products or services. Email marketing is affordable and cost effective. It’s a good option for small business.

 

  

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. In content marketing Thumbnail and banner is important. Content marketing is basically B2B marketing. For example- Bizscope deals with different company’s. Company’s are their customers, Not individuals.

Advantages of Business Blog:

-help your company

- create voice for your company

-help to generate leads

-social campaign

-generate inbound link

There is Content marketing tools like ‘Pixbav’ and ‘Tittle maker’ which is content idea generator. Where you can create a survey through google form or survey monkey. Through the survey we can engage more people to your business and you can collect email addresses for email marketing. There are few ways of collecting email address. You can use your own idea as well.

Google Webmaster Tools is a free service that helps you evaluate and maintain your website's performance in search results. Google web master tools working like google analytics.

YouTube is a subsidiary of Google, is hands down the leading video-sharing site in the world. YouTube is a useful tool when trying to build your personal brand or market your company. It’s considered the second largest search engine and if you’re not using it, you’re missing out on a huge opportunity.

Why we should use YouTube:

-video content is effective

-helps you to build a community

-mobile friendly

-branding

There are some YouTube marketing tools: Adobe premier pro, after effect, tube buddy, social blade.com, Animito, spark.adobe.com, video scribe etc.

You can promote your YouTube channel through Google Ad-word, which is online advertisement. But you have to pay for this. On the other hand, Google Ad-sense to make money online by placing ads on your website and YouTube channel. 

Finally SMART Marketing. Where your goals should be,

S- Specific

M- Measurable

A- Attainable

R- Relevant

T- Time bound

A good way to construct an effective marketing plan is to use the SMART outline. If you develop your company's goals and objectives to meet these requirements, then your marketing plan will have a good chance for success.

So from the above discussion hope you can understand that digital marketing is one the best thing in today's world via electronic channels and social media. You can get your feedback, outcomes, building a relationship with customers and competitors. Overall digital marketing is beautiful thing you can boost your business, brand your products or business. You can brand yourself as well. You can engage more people within short time. That’s how digital marketing works.